Design Thinking in Business

Challenge conventional ways of thinking to help you develop new mental models and thought processes to become a more effective and efficient innovator and problem solver. Design Thinking in Business is available exclusively as a Corporate Training course.

Benefits of attending this course:

  • Develop solutions to ‘wicked problems’
  • Develop a human-centric approach to problem solving
  • Determine the viability, desirability and feasibility of initiatives 
  • Define the type of problems that are best addressed by Design Thinking
  • Implement the solution into the business architecture and operations of an organisation
  • Available exclusively as a Corporate Training course

5 Days

Delivery Method:



Informal Certificate





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Innovation and creativity have never been more vital to business, the ability to take new perspectives when it comes to problem solving is a sought after skill. Organisations need new solutions to improve their speed to market, but how do you know which great idea is going to work without going through three years of development and using up large amounts of budget and resources in the process?

Organisations need a tool to equip their teams of business analysts, architects, product owners and project managers with that will deliver more creative solutions in shorter turnaround times, from the perspective of their customers, colleagues and stakeholders.

“Design Thinking in Business” is a Design Thinking course that introduces individuals and teams to design tools that will help them be more human-centred in their approach to problem solving. Attendees learn design tools used in launching new products and services to market, along with how to leverage these tools to support strategic planning, business analysis, architecture and agile delivery.















Learning Outcomes

Within this course, attendees will learn how to successfully:

  • Look at challenges through a design mindset
  • Plan and conduct human-centred research
  • Synthesise research findings and set useful criteria for designing solutions
  • Ideate and conceptualise potential solutions that address the human-centric need
  • Prototype a potential solution to learn and refine the design to meet the need
  • Manage risk through action
  • Detect hidden growth opportunities in your business
  • Break the analysis-paralysis mindset and identify important areas to focus on

Our private Design Thinking in Business course is for any business who;

  • Is unsure where to start solving a complex problem
  • Is looking to develop a competitive edge but unsure how to navigate the possibilities
  • Is looking to explore a hunch about a problem and get organisational agreement on it
  • Wants to create value for customers
  • Wants to deliver more creative, successful solutions in shorter turnaround times
  • Is looking to understand how to apply human-centered design principles to tackle complex challenges
  • Wants to learn techniques to improve ideation and prototyping
  • Needs to identify new ways to serve and support people by uncovering latent needs, behaviours, and desires

Who Should Attend

  • Subject Matter Experts
  • Business Analysts
  • Project Managers
  • Strategic Planners
  • Business Planners
  • Business Architects
  • Enterprise Architects
  • Domain Architects
  • Innovation Managers
  • Transformation Managers
  • Product and Portfolio Managers