Data scientists and technical experts bandy around terms like Hadoop, Pig, Mahout, and Sqoop, making us wonder if we’re talking about information architecture or a Dr. Seuss book. Business executives who want to leverage the value of Big Data analytics in their organisation can get lost amidst this highly-technical and rapidly-emerging ecosystem. In an effort to simplify Big Data, many experts have referenced the “3 V’s”: Volume, Velocity, and Variety. In other words, is information being generated at a high volume (e.g. terabytes per day), with a rapid rate of change, encompassing a broad range of sources including both structured and unstructured data?